In Southeast Asia, the younger members V, Jungkook and Jimin are the most popular. K-pop fans have come up with a term called “bias,” which essentially means their favorite member,” it said. “It must be the whole package, but let’s not ignore the influence of each BTS member. IPrice noted that if a brand cannot afford to collaborate with all seven, the charm of one member might make the cut. Perhaps Filipino e-commerce sites can take a mental note of Tokopedia’s success,” iPrice said. “The brand awareness has transcended the borders of Indonesia. BTS uses their albums to serve as audio in promoting Tokopedia. In my opinion, Tokopedia is very creative and smart because it makes BTS as a brand ambassador. The company is an e-commerce platform based in. BTS itself has an official title for its fans, namely ARMY. Tokopedia, one of the biggest technology companies in Southeast Asia, is one of the brands that have a collaboration with BTS as brand ambassadors. If compared to the same period this year, FILA gained higher interest from Filipinos during the BTS promotions with 40% increase in interest.Ĭoca-Cola’s Google searches grew by a remarkable 127% last January 2021 after BTS collaborated with the soft drink company for its “Turn up your rhythm” campaign.ĭespite not being part of the international scene, Indonesian shopping site Tokopedia caught the attention of Filipino fans by 98% following the collaboration in October 2019. Tokopedia made BTS, which is a Korean idol group consisting of 7 members, become a brand ambassadors. When BTS collaborated with the brand in late 2019, it was still 54% lower than when FILA was given the recognition. Watch on Wednesday, July 7th at 7 pm (GMT +9) on Twitter or /gkLUlyLKAJįILA only had an increase in interest after Footwear News named Fila Disruptor 2 as Shoe of the Year in late 2018. Join #LouisVuitton ambassadors to watch #LVMenFW21 show live from Seoul. They wore designs from LV creative director Virgil Abloh.Ĭhanging perspectives. Last July 7, the seven members made their debut on the runway in Seoul, South Korea.
BTS TOKOPEDIA 2021 TV
They were invited to the WIB TV Show in June 2021. Aespa Dubbed as ‘monster rookies’, aespa is much-loved as the rookie girl group’s latest release ‘Savage’ was a commercial success in several countries including Indonesia. Since BTS became the luxury brand’s new ambassadors last April, its online interest skyrocketed by 65% compared to the same period last year. Tokopedia has enlisted 10 K-pop groups to attend the first edition of ‘WIB Indonesia K-pop Awards 2021’. In the Philippines, following the release last June, McDonald’s Philippines Marketing Head Margot Torres stated that they have sold more than 3.5 million pieces of chicken nuggets on launch day.
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